Exhibitions
What affects an exhibition stand budget?
Size is only one part of it. The decisions that move stand costs most—and where you can save without looking cheap.
Catch Creative Ideas team · · 4 min read
Two stands of the same size can differ enormously in cost. Understanding why helps you spend where visitors notice and save where they do not.
The biggest cost drivers
- Open sides: island and peninsula stands need finished surfaces on every face.
- Height and structure: double-deck stands and suspended rigging add engineering and approvals.
- Materials and finishes: custom joinery costs more than modular systems with printed graphics.
- Technology: LED walls, touchscreens and interactive demos add hardware and content.
- Flooring and lighting: raised floors and integrated lighting lift quality but add cost.
- Logistics: build days, storage and transport between shows.
Where to save sensibly
Reuse is the most effective lever. A modular core with replaceable graphics can serve several shows in a year. Concentrate custom elements where visitors focus—the brand wall, the hero product, the meeting area—and keep everything else simple and well lit.
Ask for options, not one number
A good stand partner should show you the same concept at two or three budget levels, explaining what changes at each one. That turns the conversation from “can you make it cheaper?” into a clear choice.
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