In-person vs hybrid: choosing the right format

Hybrid events promise reach. In-person events promise connection. The right choice depends on what you need the event to achieve—and on who you would lose by choosing one over the other.

Choose in-person when

• Relationships and networking are the main value.
• You are launching something people need to see, touch or try.
• Content is confidential and should not be streamed.
• The audience is concentrated in one or two cities.

Choose hybrid when

• A significant part of the audience cannot travel.
• The content has long-term value as on-demand material.
• You need to include international speakers or delegates.

Budget for two audiences

A hybrid event is really two productions sharing one stage. Remote viewers need camera plans, graphics, a host and interaction designed for them. If the budget only covers a stream of the stage, consider a recorded, edited version instead—it is often more watchable.